Hey {{ck:_first_name|friend}},
I used to think I was attracting bad leads.
People who couldn't afford me.
People who wanted to “pick my brain”.
People who said "let me think about it" and disappeared.
I’m not a charity - I have bills to pay!
In my frustration, I blamed LinkedIn, I blamed myself, I blamed God.
Turns out I was facing a common problem.
Here’s the problem…
The problem was my profile.
Your profile is speaking to everyone.
Which means it was speaking to no one.
When your headline is vague, you attract the masses.
You don't filter people out.
You let any random person in.
The tyre kickers. The freebie lovers.
And yeah, you guessed it… The “pick your brain” crowd.
But the serious buyers?
They scroll past and buy from your competitor…
(This hurt me when I saw it just last week)
Because nothing on your profile spoke directly to them.
This is the positioning problem.
And it's the most expensive mistake I see coaches making on LinkedIn.
One profile rewrite changed everything for me.
Suddenly, the freebie lovers stopped reaching out.
The right people started chatting me up.
That's what we do on Day 1 inside my coaching program:
The LinkedIn Leads Engine.
We’ll do the following:
Fix the positioning.
Rewrite the profile.
Angle your posts well.
So you filter only the right peeps at the top of the funnel.
— Justin