What I learned when I stopped chasing the next AI thing

In partnership with

Hey friend,

For a while, I felt like I had to keep up.

Every week:
New AI tool. New Chrome extension. New “10x productivity” claim.

And every time I tried a new one, I’d wonder—is this the thing that’ll make everything easier?

Spoiler: it rarely was.

So I stopped chasing.
I stopped switching.
And I started building something quieter—but better.

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I use one tool now: ChatGPT

No fancy stack. No automation rabbit holes.
Just a single ChatGPT project I call The Juicer Business.

Inside it, I’ve created one chat per function:

• ✍️ Newsletter Writer

• 📈 LinkedIn Post Writer

• 💡 Business Coach

• 🧠 Lead Magnet Builder

Because memory is shared across my account, I don’t have to re-explain who I am or what I’m building.
It just knows.
And every week, it gets smarter.

I realized I didn’t need more tools—I needed a better rhythm

What I wanted wasn’t “more output.”
It was more clarity.

Something that could help me:

• Draft content without feeling robotic

• Think strategically when I’m stuck

• Repurpose old ideas without reinventing everything

So instead of trying out 17 tools this month, I deepened my use of one.
And that changed everything.

This one system helped me…

• Write this weekly newsletter

• Draft my viral LinkedIn posts

• Design lead magnets that brought in 200+ email leads

• Plan and reflect like I had a real creative partner

And it does all that... quietly.
Without buzzwords.
Without burnout.

If you’re feeling overwhelmed by the AI noise:

Start small.
Build one project.
And train it like a teammate—not a toy.

Catch you next week ✌️
— Justin
PS – Want to build your own AI content system like mine?
I put together a 1-day self-guided course on creating your own AI system to help you grow your personal brand.

Click here to get the 1-day course.

(It’s the same setup I use to write my LinkedIn posts—week after week, tool-free and burnout-free.)