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Hey {{ck:_first_name|friend}},
I turned 30 recently.
And for some reason, birthdays always make me reflect.
On how far I’ve come.
On what used to feel impossible.
And on how generous I want to be with the lessons I’ve learned the hard way.
So today, I’m giving away one of my best-performing course bonuses—for free.
But first, a story.
Make your marketing less boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
When I first used ChatGPT for writing, I thought I was a genius.
One of my first posts about AI, 1 year ago.
Just type a prompt… and BAM, content.
But what came out? It was never quite right.
It sounded like someone trying too hard.
Too stiff. Too formal.
Too… un-me.
I posted it anyway.
And those posts? They flopped.
8 likes. 3 replies.
The silence was deafening…
So I did what I always do when I’m stuck: I built a system.
After months of testing and tweaking and over-editing everything,
I started noticing what actually made AI content sound human.
And I turned it into a simple, repeatable process:
I call it the HEART Framework.
Here's how it works:
H – Hook: Start with a strong, scroll-stopping first line
E – Emotional Connection: Speak to something real
A – Action: Include a clear CTA or reason to respond
R – Relatability: Use examples or language your audience knows
T – Tone: Sound like you, not like ChatGPT on auto-mode
This framework became my editing compass.
Every post I write now runs through HEART before it goes out.
And it’s the reason I now consistently get replies like:
“This one really hit.”
“I feel like you were in my head.”
“Thanks for sharing this—it’s exactly what I needed.”
The best part?
You can use it for LinkedIn, newsletters, even lead magnets.
The above cheatsheet might look familiar.
Because I shared it last week, and many of you grabbed it!
I originally included this as a paid module in my 1-Day AI LinkedIn Machine course.
But since I’m feeling generous (and turning 30 will do that to you)...
I’m sharing the complete video training on it for FREE.
You’ll get:
The full HEART checklist (PDF)
A short training video on how I use it to edit AI content
Full access to the slides (PDF)
Whether you’re just starting with AI content,
Or you’re 100 posts in but still feel flat—
This is the system I wish I had when I started.
So take it. Use it. Make it yours.
And if it helps at all, hit reply and let me know.
See you later,
Justin
PS - Unrelated, but I went to a cat cafe for my 30th. Look at this chonky fella!