Hey {{ck:_first_name|friend}},
Let’s be real for 60 secs while you read this newsletter:
My first 6 months of posts on LinkedIn were terrible. 😣
I posted random GIFs.
Ugly, thrown-together cheatsheets.
Clunky carousels that made even me cringe.
(You can go back and see them…)
Posts from my first 6 months on LinkedIn
I’m not proud of them. 🤫
Of course, it had zero engagement, zero clarity.
I questioned myself if I should even be on LinkedIn.
But I kept going.
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The 1% rule that changed everything
I didn’t overhaul my strategy overnight.
I didn’t magically wake up as a designer, marketer, or storyteller.
But every post?
I tried to improve by 1%.
Over time, people started noticing:
✅ Compliments on my design
✅ Comments about my AI know-how
✅ Messages saying my storytelling finally clicked
✅ Quiet momentum that started to build
Carousel posts I made when I improved my design
The biggest shift?
I stopped doing it all manually.
And I started using AI—the right way.
AI didn’t replace my work. It amplified it.
It helped me:
Plan better topics
Draft stronger posts
Repurpose without losing my voice
Stay consistent—even with a full-time job
And with consistency?
Everything compounded.
But here’s the honest part:
Some people grow to 20,000 followers in 6 months.
Me?
It took me 1.5 years.
And that’s okay.
We all learn at our own pace.
We solopreneurs?
We’re building for the long haul—not for overnight numbers.
I’m starting a movement for burnout-free solopreneurs
I’m building something more than just a content system.
I’m building a movement for creators who:
Want to grow—without burnout
Want to stay consistent—without guilt
Want to stop comparing themselves to people chasing 100,000 impressions
We’re not here to keep up with the Joneses.
We’re here to build quietly, sustainably, with purpose.
For the long term!
Are you with me?
What’s your story?
Hit reply. I’d love to hear it.
It really spurs me on to create content catered towards your struggles.
Yours truly and truly,
Justin “Un-suck” Chia
