Leverage: how I turned “lazy” into a business advantage

In partnership with

4-min Read

Hey friends,

Growing up, I was always called lazy.

My Asian parents weren’t mean about it—they just told it like it was:

And they weren’t wrong.

The key to survival in Singapore is As.

To get into a university.

To get a decent job.

To succeed in life.

But even as a kid in uni, I always asked: “Is there a smarter way to do this?”

I didn’t want to work less. I wanted to work better.
And now—years later, that instinct is how I’m building a one-person business that runs while I’m still working full-time.

What I mean by leverage

Leverage means using tools, systems, and strategy to get more out of less effort.

For me, that looks like:

• Reusing content in smarter ways

• Letting AI do the heavy lifting on structure + drafts

• Automating newsletters and lead magnets

• Turning writing into assets that work on my behalf

It’s not about avoiding effort.
It’s about choosing which effort matters most—and letting tech handle the rest.

📨 Beehiiv: My behind-the-scenes publishing engine

I run The Juicer on Beehiiv—and it does more than just send emails.

It:

• Delivers my lead magnets instantly

• Onboards new subscribers without me lifting a finger

• Tracks what’s working (so I don’t guess)

• Sends newsletters while I’m asleep or at work

The hard part is writing.
But once I hit send, Beehiiv runs the system.

That’s leverage.

💬 ChatGPT: My creativity-on-demand assistant

Here’s how I actually get the writing done.

Every issue starts messy.
Fragments of ideas in Notion. Random thoughts from my commute. A half-written post in my head.

Then I open my ChatGPT project: The Juicer Business, where memory already knows:

• My tone

• My audience

• My product stack

• That I like to start with stories and end with something useful

ChatGPT helps me:

• Turn notes into outlines

• Rewrite intros

• Clean up drafts

• And make sure I’m still writing like me

It's not perfect. But it's fast.

AND it compounds.

I call my system: ChatOS.

(I’m creating a course now for you to create your own!)

The result: I get to build something on my terms

I still work a full-time job.
I still go on dates. I still have family dinners.
But I also write every week. Grow my list. Launch products. Serve my audience.

Not because I grind harder.
But because I stack leverage.

My parents used to say I wasn’t hardworking enough.
Now? I just smile.

Catch you next week ✌️
— Justin
PS – Need more help with LinkedIn AI strategy? I’m looking to help 3 dedicated creators who want to level up their LinkedIn.

Sign up to get your LinkedIn AI Strategy now.

(It’ll be paid, as I want to focus on serious creators only!)