I was performing for LinkedIn. Not profiting from it.

I remember the day I “succeeded” on LinkedIn.

It was back in 2023.

1 post.
140,000+ impressions.
1,400+ likes.

Messages came flooding in.

I received thank yous everywhere.

I was buzzing.

I foolishly thought:

"This is it! LinkedIn is finally working."

But when I checked my calendar?

Zero calls booked.
Zero DMs asking about my offer.
Zero leads.

It became official!

I'd become LinkedIn's court jester.

An entertainer. A clown. A person getting empty applause on LinkedIn.

I was making LinkedIn rich. Not myself.

A prospect recently told me he felt the same way:

"People engage but don't become leads."

That hit me hard. Because that was exactly me.

I want to share what’s wrong and how you can fix it.

Likes feel like progress.
Views feel like momentum.
Thank yous feel like validation.

But none of it pays your bills.

LinkedIn was engineered that way.

I had to make a decision quickly.

Or I burn myself out and quit.

I had to shift my mindset:

Stop chasing dopamine from LinkedIn likes.
Start chasing leads.

Of course, Captain Obvious!

But it's a real mindset shift.

Because the things that get likes aren't always the things that get clients.

Broad, entertaining content gets applause.

Specific, conversion-focused content gets calls.

I chose calls.

I stopped asking: "Will people like this?"

I started asking: "Will this attract my ideal client?"

Every post had one job.

You’ll build a sales pipeline that converts.

And stop being the clown of LinkedIn.

No more Mr./Ms. Nice You.

— Justin

Close just 1–2 clients and it pays for itself.

When you’re ready, book a free LinkedIn strategy call - let’s talk!