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Most people know I use AI to help me write LinkedIn posts now.
But here’s the truth:
My first AI-generated posts? They were terrible.
Full of emojis and just plain bland… lol
But what’s worse?
I had no idea how to actually turn my posts into leads.
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The “accidental” breakthrough
One day, I stumbled onto something I didn’t even realize was a lead magnet.
I shared a simple resource, linked to a page asking for emails—and people signed up.
It was a 1000+ Marketing Prompts ebook.
Before I knew it?
That little experiment brought in my first few hundred subscribers.
Then thousands.
Today? I don’t share prompts anymore.
But, that AI lead magnet system has brought in 10,000+ email leads.
The best part?
I used AI to help me build the whole thing.
Here’s how I pull leads off LinkedIn and onto email (without burning out):
1. I use ChatOS to create the lead magnet
Inside ChatOS—my project that runs my LinkedIn system—I have a dedicated chat for lead magnet creation.
I simply ask:
"Can you create a lead magnet outline for [insert audience problem]?"
It drafts ideas for me.
Then I tweak the language—removing emojis, fixing weird phrasing, tightening the structure.
Once it sounds like me? I place the content into a Notion page or PDF.
I also add screenshots and images to help explain the concept.
2. I design a simple, scroll-stopping image
I make a clean, visually appealing mockup of the resource.
This becomes the “cover image” for my LinkedIn post.
No fancy design skills needed—just something clear and branded.
I use Canva.
Something like this:
3. I post with a proven CTA
In the LinkedIn caption, I use this structure:
Like this post
Comment “keyword”
Connect with me (must be connected to get the resource)
It works because:
✅ It builds engagement on the post
✅ It brings new connections into my network
✅ It gives me permission to message them with the resource
It’s like fuel to the LinkedIn algo! 😁🔥
4. I send them to a squeeze page
Once they comment and connect, I DM them the link to my landing page.
The page does two things:
Captures their email
Includes a short questionnaire to qualify them for paid opportunities
If they’re ready for more?
I follow up.
If not? They’re now on my list—and I keep building trust over time.
The result?
10,000+ email subscribers
A growing LinkedIn audience
Qualified leads moving from content → email → paid offers
And a system I can repeat—without burning out
If you’re just posting on LinkedIn hoping people magically DM you… you’ll be stuck for a while.
Instead?
Let AI do the heavy lifting.
Let a system bring structure to your lead generation.
And take your audience off the platform—so you own your leads.
See you later,
Justin
PS - Need help setting your own version of ChatOS up? Book a consult call with me today.