Hey friend,
When I first started using AI to write LinkedIn posts, I thought I cracked the code.
People on LinkedIn were screaming:
“AI writes for you! Saves time! Grows your business!”
But the truth? My early AI-generated posts were… awful.
They sounded robotic.
Zero emotion.
No personal touch.
And worst of all—no one engaged lol.
At one point, I remember reading a draft from ChatGPT and thinking:
"If I post this, people will unfollow me for sure."
So I scrapped that post. And the next one. And the next one.
It took me nearly a year of testing, editing,
and honestly… a lot of frustration…
Before I finally figured out how to make AI content sound human.
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The answer? I stopped relying on AI to be perfect.
And I started giving my content HEART.
I created a simple framework that helps me turn stiff, generic AI drafts into posts that actually resonate.
I called it the HEART Framework, and it’s worked for every AI post I’ve written since.
And I want to share it with you.
Here’s what HEART stands for:
H – Hook
Grab attention with a bold, clear opening.
✅ Avoid AI intros like "In today’s fast-paced world…"
E – Emotional Connection
Tell a personal story. Get vulnerable.
✅ Let your audience feel something.
A – Call-to-(A)ction
Be clear, specific, and confident with your ask.
✅ No more vague "Check this out" CTAs.
R – Relatability
Speak like a human. Share real struggles and wins.
✅ Use your quirks and humor.
T – Tone
Make it sound like YOU. Consistent, conversational, authentic.
At first, I only gave this checklist to students inside my full AI content course.
But honestly? This is too useful to gatekeep.
So I’m giving it to you for free.
It’s the same checklist I use to:
Rewrite AI posts in my real voice
Add emotion, clarity, and structure
Turn generic drafts into engaging LinkedIn content
AI can draft, but you give it HEART.
If your AI content feels robotic or flat, this will help.
Because your audience doesn’t connect with perfect—they connect with real.
Your friend,
Justin