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Hey {{ck:_first_name|friend}},
I’ve been speaking to dozens of consultants lately.
I see they’re all waiting for leads to drop from the sky.
Post. Wait. Hope someone reaches out.
Post again. Still nothing.
So they post more (aggressively).
Still nothing!
Trust me, you’re worthy of getting leads.
You're missing just some pieces of the puzzle.
Here's what nobody tells you:
Posting is not a nurturing system.
A real nurturing system has three parts that make it predictable.
Let me break it down.
You already have a take on which AI lab ships next.
Claude or Gemini? OpenAI or Anthropic? GPT-7 before year-end or not? If you read tech newsletters, you've already formed opinions on all of it.
Kalshi has real-money markets on which AI model leads benchmarks this week, which lab ships AGI first, when Anthropic releases Mythos, whether OpenAI raises ChatGPT pricing, and which company has the best coding model at year-end. These aren't abstract questions — they're live markets with real money on both sides, moving as labs ship, benchmarks drop, and announcements land.
The edge belongs to whoever actually follows this space. Not the casual observer — the person who reads model cards, tracks evals, and notices when a new release outperforms the field before the mainstream press catches up.
That person has a genuine edge. If that's you, Kalshi lets you act on it.
1. Positioning: your profile does the selling before you do
Before anyone reads your content — they check your profile.
In 5 seconds, they decide: is this person for me?
Most coaches fail this test.
Vague headline. Generic banner. Forgettable photo.
Your profile needs to do one job:
Make your ideal client feel immediately seen.
That means:
Your headline names exactly who you help and what outcome they get.
Your banner reinforces your positioning visually.
Your photo looks like someone worth trusting with a real business problem.
When your profile is optimised… LinkedIn becomes a 24/7 robotic salesman working for you (while you sleep).
Every profile visit is a warm lead evaluating you.
2. Content: pull leads off LinkedIn and into your system
Content isn't just about getting likes.
It's about getting the right people to say “I’m interested!!”.
I use three types of content to do this:
Personal posts → stories from my journey that build trust and relatability.
Professional posts → frameworks, insights, and lessons that signal authority.
Lead magnets → high-value free resources that pull engaged followers off LinkedIn and onto my email list.
That last one is the most important.
Because LinkedIn owns your followers.
Your email list? That's yours.
Every lead magnet post is designed to pull a passive doomscroller into an active subscriber.
3. Systems: automate the nurturing so nothing falls through the cracks
This is where most coaches leave money on the table.
They get a profile visit. Do nothing.
They get a comment. Never follow up.
They get a new subscriber. Go quiet for two weeks.
Like… Why aren’t you capturing these guys??
Here's my lead capture system:
DMs: Every time someone visits my profile or matches my ICP, I reach out personally in their DMs with a light opener and start a conversation. This is a slow burn.
Beehiiv: Every new subscriber enters an automated email sequence. Daily emails go out on autopilot — nurturing, educating, building trust — whether I'm at my desk or not.
Discovery call emails: When someone signals interest — replies, clicks, or engagement - they get a direct email inviting them to book a call.
The semi-automated system does the heavy lifting.
I just show up for the calls.
Cheers
Justin
oh hey there!
PS - If you want to build this system for your own business…
Reply with LEADS and I'll show you how.