Hey {{ck:_first_name|friend}},
After spend the past 3 months speaking to consultants…
They seem to have the same problems.
They post on LinkedIn but get <5 likes.
Or like…
The wrong people keep showing up. (unqualified leads)
Or worse…
Nobody responds to them at all.
Here's what's actually happening.
LinkedIn has two algorithms simultaneously 24/7, 365 days a year.
The search algorithm — when someone types a keyword and your profile appears.
The content algorithm — when your post lands in someone's feed.
Both algorithms ask the same question:
“Does this person solve the exact problem I'm facing?”
If the answer isn't obvious in 5 seconds… they move on.
That's why positioning isn't just a branding exercise.
It's a lead generation strategy.
I’ll share below how you can position your profile to be the consultant of choice.
The 3P Framework
This is the framework I use to audit every consultant's LinkedIn profile.
It's the same framework I trained my AI Client Magnet Scorer on.
P1 — Person
Who are you and why should they trust you?
Your photo, your banner, your credibility signals.
First impressions happen before anyone reads a single word.
P2 — Positioning
Who do you help and what problem do you solve?
This lives in your headline, your About section, your featured section.
Most consultants write this for themselves.
It needs to be written for their ideal client.
P3 — Professionalism
Does your profile look like someone worth paying $3k–$10k?
Consistency, clarity, and a clear next step.
No confused visitors. No dead ends.
When all three Ps are aligned, both LinkedIn algorithms start working for you.
Your profile shows up in searches.
Your content reaches the right people.
And when they land on your profile, they think:
“This person solves exactly my problem.”
That's the moment a visitor becomes a lead.
Want to know how your profile scores across all three Ps? Run your free LinkedIn Client Magnet Score here →
It scores your profile out of 100 across Person, Positioning, and Professionalism.
Takes less than 2 minutes.
— Justin
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