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Hey {{ck:_first_name|friend}},
Six months ago, I was posting 6 times a week on LinkedIn.
I was exhausted.
I had a wedding to plan.
A full-time job at a hospital.
And 100+ errands to do.
Something had to give.
So I cut down to 3 times a week.
Then 2.
I was convinced my leads would dry up.
They didn't.
Because I had lead magnets doing the heavy lifting for me.
Every post I published had one job beyond the like.
Pull the right person off LinkedIn and into my system.
And here's what I discovered:
Two posts a week with the right lead magnet outperform six posts a week with nothing to capture.
Posting volume is a vanity game.
Lead capture is a revenue game.
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The 4 types of lead magnets you can try
With that being said, here are 4 types of lead magnets you can try.
Not all lead magnets are equal. Here's the breakdown:
1. The Time-Saver
Templates. Checklists. Plug-and-play tools that get immediate results.
High conversions. Easy to consume. My personal favourite.
2. The Teacher
Guides. Ebooks. Mini-courses. Deep dives into a complex topic.
High engagement — but most won't finish it.
3. The Tester
Free consultations. Samplers. Let people try before they buy.
High lead quality. Lower volume.
4. The Tracker
Quizzes. Assessments. Tools that diagnose where someone is right now.
Highly personalised. Excellent for qualifying leads automatically.
What I use and why
I almost exclusively use Time-Savers.
When someone gets an immediate win from your lead magnet —
They associate that result with you.
"If the free stuff is this good, imagine the paid stuff."
When leads extrapolate like that, you know you’re onto something.
My two main lead magnets:
Claude Skills Pack for Consultants — plug-and-play Claude templates. Usable in 10 minutes.
LinkedIn Profile Scorer — an AI tool that instantly assesses your profile and tells you exactly what to fix.
Both deliver an immediate win.
Both hint at a bigger problem only I can solve.
Both open the door to a discovery call.
How I build them in under 30 minutes
Every lead magnet starts in Claude.
I describe my ICP's problem.
Claude builds the framework, writes the content, and packages it into something immediately usable.
Takes about 30 minutes.
No designer. No copywriter. No agency.
This is exactly what I teach in Module 3 of More Leads, Less Time.
Want it?
— Justin