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- AI felt overwhelming—until I built this one simple system.
AI felt overwhelming—until I built this one simple system.
A year of trial, error, and tears... now you don’t have to go through the same.
Justin Chia
June 20, 2025
In partnership with
Hey friend,
When I first started posting on LinkedIn, I’ll be honest—I had no idea what I was doing.
I knew AI could help my business.
I just didn’t know how.
And every time I opened up ChatGPT, it felt like there were 500 ways to use it—but no clear path forward.
A new model dropped every week.
Everyone had different “best” tools.
And I had no clue how to make it actually write for LinkedIn.
All that noise just made me anxious…
(And if you’ve been following me, you know I’ve overcome panic attacks before.)
I just didn’t know where to start - I felt stuck.
To unstuck myself, I started small.
I spent a year testing, tweaking, and posting.
All to figure out how AI can actually work for LinkedIn.
And I finally found what I worked.
And the answer wasn’t a tool—it was a system.
Let me explain…
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Here's how you can start today (without overwhelm):
1. Create 1 ChatGPT Project
Most users have 357 tabs in ChatGPT.
Don’t be like them.
Create a project - it’s a focused workspace that you can determine custom instructions and use memory to “learn” your voice.
Just keep it simple.
2. Use 1 reliable prompt
AI loves stories.
My best AI outputs were all written from raw, vulnerable stories of struggle.
Example of what I prompt my “LinkedIn Post Writer” in the ChatGPT project.
“Write a LinkedIn post that shares a personal lesson I learned recently. Make it sound like me. Keep it short, grounded, and brutally honest.
Here’s the personal lesson: Just one year ago, i couldnt get up from a bench i had lay on. My body was choking up and I simply couldnt move.
I would later on discover the reason why.
It was 2023. My businesses took a massive 80% tumble overnight. But that didnt get to me immediately. It only hit much later.
It hit only when i was having a chill date with my girlfriend. I felt so tired from the anxiety of not knowing what to do with my business. i simply could. not. get. up.
I later learned that it was a massive panic attack that i experienced. And the reason why.
I let the my business run on other people’s soil and paid the price for it.
Over the next 1 year, i made the build my own house on my own soil.
I turn my anxiety into action:
Started a newsletter.
Started posting on LinkedIn
Started talking to customers
The result was unexpected. Every week, I write a love letter to 8000 subscribers who diligently open my emails.
My own soil, my own ground.
End of with a CTA for my course on how to build a business that you own.
”
3. Stick to 1 structure
I like the “Hook → Story → Insight” format.
Start with a bold statement, then share a personal story, then teach.
That’s it.
This is the structure I use personally for my posts.
My encouragement for you
If no one has ever told you this before, let me be the first:
👉 You’re not behind.
👉 You’re not too late.
👉 And you don’t have to figure this all out alone.
If you’ve been spinning your wheels trying to make AI content work—just know I’ve been there.
I believe in you.
Now let’s do this together.
Want the exact system I use?
It’s the same system I use to:
Post 3x a week
Run a full-time job and side business
Build content that feels real, not robotic
Your system doesn’t need to be perfect.
It just needs to exist.
Your friend,
Justin
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