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Hey {{ck:_first_name|friend}},
I talk to consultants every week.
They tell me the same thing:
“I’m great at what I do. But I’m struggling to find clients.”
And almost every time, it comes down to the same three mistakes.
I've made all three myself.
Here's what they are and how to fix them.
Mistake 1: Relying on referrals
Referrals feel great when they come in.
(Oftentimes you don’t know where it came from!)
But here’s the biggest problem:
You can't control when they come.
You can't just summon them when your client pipeline is dry.
You can't predict them. You can't scale them.
In our consulting businesses, we know that we should seek to control what we can, and let go of what we can’t.
We can’t control referrals.
But we can control our lead pipeline.
The consultants winning clients consistently have built something that generates leads on demand.
Not something that depends on someone else's goodwill.
Your creative brief is due Friday. Viktor wrote it Tuesday.
Tell him the campaign. Viktor pulls last quarter's performance from Meta and TikTok, scrapes competitor ads, drafts the brief, posts it for review. You edit, he ships the creative requests to your designer. Inside Slack.
Mistake 2: Poor positioning on LinkedIn
Most consultants have a LinkedIn profile that says everything.
Job title. Certifications. Years of experience.
All stuffed into one headline.
That’s suffocating.
It has everything - except the one thing clients care about!!
"Can this person solve MY problem?"
Vague positioning attracts vague leads.
When your headline, About section, and content speak to one specific person with one specific pain, the right people start finding you.
LinkedIn does the targeting for you.
But only when your signal is sharp enough.
Personally, I niched down from helping solopreneurs do personal branding on LinkedIn to just helping consultants get leads on LinkedIn.
See how specific that is and how that attracted you here?
Mistake 3: No automated lead gen pipeline
This is the biggest one.
Most consultants treat lead generation as something they do manually.
They do one of these two things:
Do manual random outreach and follow up
Post and repost random content
That might get you a dopamine boost (likes).
But with no infrastructure to get leads:
No lead magnets capturing leads.
No automated nurture sequence keeping them warm.
No pipeline tracking who's ready to buy.
So when they get sick, lead gen stops completely.
And they're back to square one.
Conclusion: Consultants with predictable revenue aren't working harder.
They've built a system that runs even when they don't.
BTW, if any of these hit close to home, you're not alone.
I made all three mistakes for two years.
The day I fixed them was the day my calendar started filling up.
Hope this issue was helpful to you.
— Justin
Ciao!
PS - Reply with LEADS and I'll show you how to fix yours.